I’ve mentioned before how much I enjoy reading. I always have. I’ve decided to share some business books that I’ve read and my thoughts on them in a monthly series. If you’re interested, I’d be happy to share personal books as well. I read more for myself so this is an effort to work more business-related books into my to-read list. I’d love to hear suggestions for both business and personal reading so if you have any books that you love, please comment below! I’ll start off with Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World.
Rating:
Review:
I’ve read one of Gary’s books in the past (Crush It!) and I really enjoyed it. He has a very charismatic writing and speaking style that some may find overbearing but I find motivational. The main point of this book is that you should not be using social media to constantly push your product/service alone. No one wants to be hit with constant “ads” for why they should buy what you’re selling. The key is to provide interesting and valuable content. Give, give, give, and then ask. The book is broken down into the different social media platforms and contains case studies on each. It’s interesting to see how something may work well on one platform, but not on another. It has definitely made me think about my own social media presence and things that I can change.
Recommend?
I do recommend it. As I mentioned, it really made me think about ways that I can incorporate more value into what I share and I hope to use that for some new ideas that I have coming up!
